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You already know the importance of including pictures in your articles and blogs. It is indeed true that “a picture is worth 1,000 words.” Now you’re asking the question, “how to optimize images for SEO?” If you want your images to help improve your website’s rankings, here are three easy tips you should implement today.

Name Files Wisely

This is probably one of the most overlooked aspects of image optimization. Most people save their files without giving much thought to the name. As recommended on, you should always remember to save your images using a file name where the main keyword is the subject of the picture rather than the default characters given by your phone or camera.

Choose Appropriate File Format

There’s no one “right” file format for images as it will all depend on your actual image. However, there are a few recommendations that you should consider.
Use JPEG for larger pictures or illustrations
Use PNG if you want to keep a transparent background
Use SVG for logos and icons

Scale Images for SEO

Website and image loading times are important for SEO. If you have a larger image, try to decrease its size as much as possible so that it’s still visible but not cumbersome to your load time.
As with all aspects of digital marketing, no single trick will do the job by itself. Use these techniques in combination with others to gain the full benefits of SEO.